Smart Restaurant Tricks That Make You Order More
There's a reason why some restaurants have prices that end with .99 and some that end in round numbers. The human brain tends to see the first set of numbers and ignore the rest. Cheaper restaurants will price a menu item $7.99, and even though it's essentially the same as $8, people will think of it as being closer to $7. More expensive restaurants know that people are willing to spend and are more comfortable ending menu prices in whole numbers.
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