Dua Lipa Sues Samsung for $15 Million Over Alleged Unauthorized Use of Her Image

The Grammy-winning singer has accused Samsung of using her image to market televisions across the United States without her consent — a move her legal team claims turned her celebrity status into a sales tool.

What started as social media buzz over a "Dua Lipa TV Box" has now become a high-profile legal dispute. The Grammy-winning singer has filed a lawsuit against Samsung, accusing the company of using her likeness to help market its televisions without her consent.

Dua Lipa on stage during the Dua Lipa Concert at the Kia Forum on October 5, 2025, in Los Angeles, California. | Source: Getty Images

Lawsuit Claims Samsung Exploited Dua Lipa's Celebrity Status

According to court documents filed in the U.S. District Court for the Central District of California on May 8, Lipa alleged that Samsung used a copyrighted backstage image of her on cardboard packaging for televisions sold nationwide.

The singer is seeking at least $15 million in damages, along with profits allegedly tied to the sale of the products featuring her image.

The complaint stated that the singer's face was "prominently used for a mass marketing campaign for a consumer product" without her knowledge or approval. Her legal team further claimed that the image created the false impression that the singer endorsed or was affiliated with the televisions.

The photograph at the center of the dispute was reportedly taken backstage during Lipa's 2024 Austin City Limits Festival performance. According to the filing, the image is registered with the U.S. Copyright Office under the title "Dua Lipa - Backstage at Austin City Limits, 2024."

Dua Lipa at the Chanel Haute Couture Week Spring/Summer 2026 show as part of Paris Fashion Week on January 27 in France. | Source: Getty Images

The lawsuit also accused Samsung of intentionally benefiting from Lipa's global fame and carefully built public image. Her attorneys argued that the company attempted to use her celebrity status to attract buyers and increase product sales without compensating her.

Dua Lipa at the "Rosebush Pruning" premiere during the 76th Berlinale International Film Festival Berlin on February 14, 2026, in Berlin, Germany. | Source: Getty Images

"Samsung's infringing conduct — using Ms. Lipa's assets for zero consideration — makes a mockery of her hard work in establishing a successful brand," the complaint stated.

The filing additionally referenced several social media posts from fans who appeared to associate the singer directly with the televisions.

Singer's Legal Team Says Samsung Ignored Repeated Warnings

According to the lawsuit, Lipa first became aware of the alleged unauthorized use around June 2025 after images of the television packaging began circulating online.

Her representatives subsequently sent cease-and-desist demands to Samsung, claiming the company had violated her publicity and intellectual property rights.

Dua Lipa performing during the Brit Awards 2026 on February 28. | Source: Getty Images

However, the complaint alleged that Samsung continued using the image despite receiving repeated warnings. The filing described the company's alleged response as "dismissive and callous," while also claiming that the products remained on sale across the United States.

The lawsuit includes allegations of copyright infringement, trademark infringement, and misappropriation of Lipa's likeness and image.

Dua Lipa at the 34th Annual Elton John AIDS Foundation Academy Awards viewing party on March 15, 2026, in West Hollywood, California. | Source: Getty Images

It also highlighted the singer's existing commercial relationships with major global brands, including Puma, Versace, Yves Saint Laurent, Apple, Porsche, Chanel, and Nespresso.

Neither Samsung nor representatives for Lipa publicly responded to requests for comment following news of the filing. Lipa now finds herself at the center of a legal fight that could place celebrity image rights and corporate marketing practices under renewed scrutiny.